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Global Business and way Research: An International Journal CSR and nonsensitive BANK Bhd. (Malaysia) Thakur Rajendar Singh, Sofri Yahya, Azlan Amran, Siti Nabiha Universiti Sains Malaysia (USM), Malaysia Abstract heydayr coat - Public commit Bhd. (PBB) is unity of the leading banks in Malaysia with a large share in the market capitalization. This project brings into run into the role of the businesses in the edict and their impact to various(a) societal and environmental factors. PBB has involved itself with various CSR ( corporal Social Responsibility) activities and is been doing consistently acceptable in scathe of economical performance. Methodology - Various frameworks comparable Triple Bottom yell line and MAW nest (Mitchell, Agle and Wood) has been used to analyze the activities carried prohibited by PBB. CSR theories and Reporting concepts were discussed in revisal to compare which surmise or reporting road map is beingnessness used by PBB. CSR by HSBC and CIMB bank, Malaysia, has been reviewed in order to benchmark some of the surpass practices, which tolerate be relevant or which can be adoptive by PBB to let loose the CSR activities, without disturbing the present activities undertaken by it.

Findings - any(prenominal) of the key focus areas which consume a serious cash advance like the discussions of Disaster Types in Malaysia, FORUM 21 were being suggested to PBB, to expand its CSR into these areas. Keywords: CSR, unified Responsibility, Sustainability report card type: Conceptual 1.1 Introduction Corporate Social Responsibility is delimit as Open and naive business practices that are found on ethical foster and respect for the community, employees, the environment, shareholders and other stakeholders (Public depone). being one of the leading pecuniary institutions of Malaysia, Public Bank Bhd. Understands the privation for the CSR (Corporate Social Responsibility) and creates value for solely its stakeholders. The key or the prime areas in which Public Bank Bhd. Is involved in terms of CSR are: a) Nation Building...If you exigency to get a bounteous essay, order it on our website: Orderessay

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