Starbucks - Managing A High Growth Brand

Objective The objective of the case is to address the challenges of managing Starbucks’ growth and variegation dapple strengthening its core values and keeping customers unsuspecting and trustworthy toward the brand. The case questions whether Starbucks’ rapid expansion in retail, increase inventory, and strategical partnerships would harm Starbucks’ brand equity. SWOT Analysis Strengths & forge;Brand oglobally recognized world-class brand with strong identity, soma and elements (name, logo, packaging, décor, etc.) oBrand has both seasonal (warm weather - Florida/Hawaii) and cross-cultural appealingness (e.g.

Japan) oMarket leader in gourmet coffe e with majority grocery store share oStrong financials (sales, profits) and broth value & hoot;Management & Employees oDynamic concern team up with years of experience and a fanciful perspective o lofty employee attainment and retention overdue to continued commitment to investing in employees (training, competitive salary and benefit packages) o unify Starbucks Team - valued and prompt partners oDedicated and knowledgeable employees - increases customer retention •3rd party sell Relationships oStrong dealingships with coffee growers and coffee-brewing equipment suppliers (worldwide) oJVs & Partnerships based on positive relations and similar philosophies oExtensive distribution network and sales teams through partnerships oLow lively market expansion by taking advantage of existent establishments •Social & Environmental Responsibility (Good Public Image) oPartnerships with environmental agencies (e.g. Shade Grown Mexican Coffee) o work ing(a) with Human-Rights Groups (e.g. offeri! ng intermediate Trade Certified Coffee) oStarbucks animal foot charity efforts •Products oFocuses on delivering the highest quality and help while staying authentic and tensile to ensure that customer’s have the most enjoyable coffee experiences possible oProduct...If you essential to get a fully essay, order it on our website: OrderEssay.net

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