Bsc of Parkson

rkson1.0 Corporate Profile 1.1 Foundations of a local retail pudding stone (Malaysia) Parkson locoweed Sdn Bhd in Malaysia has been established in the year of 1987. Parkson mess Sdn Bhd is one of the retailing arms of the Lion Group speedily becoming one of the largest retail chains in Malaysia. In the department store sector, Parkson has strategically expanded its stores to cater the affect of different market segments and locations. Parkson market has been segmented into 3 tiers depending on suitability of the market & location. Premium stores such as Parkson in Pavilion and KLCC brings a whole new store environs with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cosy ambience that pampers customers and enhances their overall shopping experience. Housed with designers and international labels, it has garnered grand responses amongst the fashion crowd and attracted more discerning shoppers to the store. Others Parkson Depa rtment Stores, offers a more lifestyle selection of merchandise focused on style, quality and variety, in a contemporary ambience targeting the gist and upper income families. 1.2 Parkson China In 1994, Parkson China opened its skip over department store in Beijing.

Parkson has success affluenty positioning itself at the middle and middle-upper end of the retail market of the Peoples Republic of China (mainland China). The chinaware commonly cheat as China is the most populous country in the world with more than 1.3 billion people. Parkson is one of the first exotic department store chains to establish a office in PRC. To date, it is one of the premier retail operators in PRC havi ng an extensive network of department stores! covering 26 national cities in 18 provinces across PRC. Parkson is a renowned abroad brand with strong brand recognition focusing on fashion and lifestyle among the middle and middle upper bon ton consumers. Over the years, Parkson has developed well-established relationships with various...If you want to get a all-encompassing essay, order it on our website: OrderEssay.net

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