Marketing Summary

et PRINCIPLE AND PRACTICES OF MARKETING DMK 1013 THE PERFROMANCE IMPLICATION OF INTRA- AND INTER- REGIONAL GEOGRAPHIC diversification NAME:WONG LIN KEE ID NO:012012031167 DATE OF SUBMISSION: 25TH may 2012 LECTURER:MS JULIEANAH BT MOHAMAD JAMIL THE SUMMARY This article is about the lovely debate in the midst of the remove direct of geographic diversification for multinational enterprises (MNE) and its impact towards its accomplishment aim. This article in addition researched on how the performance is affected by MNEs level of intra- and inters- regional diversification versus the total level of diversification.

To test the theory, 3 hypotheses had been sum med up, that is Hypothesis 1 (H1): Greater intra-regional diversification will be positively jibe with MNE performance, Hypothesis 2 (H2): There is an change U shape relationship between the degree of interregional diversification and performance, such that the highest levels of performance be positively correlated with more than moderate levels of inter-regional diversification and Hypothesis 3 (H3): There is an upside-down U Shape relationship between the degrees of total geographic diversification and performance, such that the highest levels of performance argon positively correlated with more moderate levels of total geographic diversification. From the researched conducted, there were 3 contribution emerged. Firstly, by increasing the level of geographic diversification, mates in damage of sales or subsidiary front man within home region, does allow multinational enterprises to realise its splendid performance. This finding helps in our understanding of MNE strateg ic behaviour by supporting the prevalence of! regionalized market strategies and the clearly higher returns that are associated with intra- regional diversification. Secondly, by referring to H2, inter- regional diversification, both in terms of sales and subsidiary presence, may ante up a positive return to the MNE when...If you want to get a honorable essay, order it on our website: OrderEssay.net

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