Travel retail

Travel sell Introduction This is a report in which we argon aiming to analyse the Manchester Airport throng and the retailing byplay that runs within the solelyiance as a whole. In revisal to do this we argon first going to introduce the community and then give tongue to out a serial publication of research to fulfil the pastime steps which include; competitor Analysis, Market Analysis, Design and Layout of the Terminal, Retail Identity and Image and Merc sightising and headway of sale. The Manchester Airports Group is the go terminal we yield elect because it is the largest UK owned metrical foot in the airline constancy and does therefore fit into the sheath of travel retail. Across the quaternion airports there argon several(prenominal)(prenominal) retail outlets to serve the fills and provide all that the 28 million travellers per year could want when preparing for or returning(a) from their trips. The merchandising mix plays a huge part in the innov ation and performance of any business and despite the size of it and victory already achieved by the Manchester Airport Group, they are no different. They are always feeling to make the business much fat and retail is a good way for them to do on the button that as the majority of people you travel will need to buy a certain hardly a(prenominal) little things.

Where the market mix comes into it is when the company are deciding which products to stock, what prices to charge, the localisation of these products and how to gain the products. We are looking at the location of shops and why companies fill to perpetrate their shops in the airport in particular and we have found that it is essential that shops choose to put their! units in the to the highest degree effective location possible in order to perfect their sales. The companies choose where to put their units after looking at several steps starting with deciding where the primary(prenominal) customer base for the company is. Having made this decision they become on to the track a customer will collide with through the airport in their travel experience and decisions are made hand in hand from...If you want to posit a abundant essay, order it on our website: OrderEssay.net

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