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Impact and Influence Marketing strategies directly impact solid food get and take in habits. For example, in the late 1970s scientists announced a possible link surrounded by eating a juicy-fiber dieting and a reduced risk of cancer. However, consumers did non immediately growing their consumption of high-fiber cereals. But in 1984 advertisements claiming a relationship between high-fiber diets and protection against cancer appe ard, and by 1987 astir(predicate) 2 cardinal ho designholds had begun eating high-fiber cereal. Since then, otherwise wellness claims, back up by scientific studies, have influenced consumers to decrease consumption of foods high insaturated fat and to augment consumption of fruits, vegetables, skim milk, poultry, and fish. Of course, not entirely trade campaigns are based on scientific studies, and not all health claims are truthful. In July 2000 a table of experts from the U.S. Department of husbandry supported complaints made by th e Physicians deputation for Responsible medical specialty that the Got Milk advertisements contained untruthful health claims that suggested that milk consumption change sports performance, since these claims laked specific.

The tremendous spending force-out and influence of children on agnatic purchases has attracted marketers, and, as a result, marketing strategies aimed at children and adolescents have increased. Currently, about(predicate) one-fourth of all television commercials are related to food, and approximately one-half of these are selling snacks and other foods low in nutritional value. Many of the commercials aimed at children and adolescents use catchy music, jingles, humor, and well-known characters to promot! e products. The impact of these strategies is illustrated by studies screening that when a mass of television commercials that children view are for high-sugar foods, they are more potential to choose unhealthful foods over nourishing alternatives, and vice versa.If you pauperization to get a full essay, ramble it on our website: OrderEssay.net

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